about
I'm Sasha. I spend an unreasonable amount of time and money testing AI marketing tools so I can tell you which ones are worth it and which ones are dressed-up GPT wrappers.
I work in marketing technology at a large fintech company in Austin. Before that I spent four years at Booking.com building automated marketing systems, and before that I was a data engineer who kept getting pulled into marketing projects because nobody else wanted to figure out the APIs.
I started this site because every "best AI marketing tools" article I read was either sponsored content or written by someone who clearly hadn't used the tools. I buy my own subscriptions, build my own workflows, and break things on purpose to see what happens. No affiliate links, no sponsored posts, no "partnerships."
If a tool is good, I'll say so. If it's a $200/month wrapper around a $20 API call, I'll say that too.